Introduction
Hot Wheels is an iconic brand of die-cast toy cars introduced by Mattel in 1968. Created by Elliot Handler, Hot Wheels revolutionized the toy car industry with its groundbreaking wheel design and bold, vibrant paint jobs. Today, Hot Wheels remains a favorite among collectors and car enthusiasts of all ages.
Historical Timeline
The first 16 'Sweet Sixteen' Hot Wheels models debut at the New York Toy Fair. These feature innovative 'Redline' wheels and eye-catching 'Spectraflame' paint.
Mattel launches the 'Sizzlers' with built-in electric motors and rechargeable batteries.
Introduction of 'Real Riders' with rubber-like tires, adding realism and increasing popularity among collectors.
Hot Wheels expands its lineup to include replicas of real production vehicles and fantasy models.
40th anniversary celebration and the release of a diamond-encrusted Hot Wheels model valued at $140,000.
Hot Wheels continues to innovate with special collector editions and premium series, remaining a highly sought-after collectible.